GoodHealth
Digital-first Recruiting Firm
Providing a diverse client base a distinctive partner that redefines how the practice of direct placement is performed for medical technology, e.g., behavioral health, addiction treatment, post-acute and specialty nursing talent.
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Sec. 01 // Differentiated Approach
Overview
Sec. 01 // Differentiated Approach
Differentiated Healthcare Recruiting
Digital First Model
GoodHealth was an early adopter of digital marketing to produce and fill orders for an array of functional areas, across a broad range of segments within healthcare. Since the launch of its custom digital demand generation strategy in 2017, the Company has experienced consistent increases in job requisition order flow and has built a team of 18 skilled recruiters throughout the U.S. based on a pay-for-performance model.
Sec. 02 // Competitive Value
Sec. 02 // Competitive Value
Key Competitive Value
Digital Marketing Assets
GoodHealth began investing in an organic online presence (SEO, content creation, social media) 5 years ago—building credibility and visibility. Today, the competition is far greater as digital investment has become a necessity rather than a competitive advantage. Google bases many algorithm decisions on authority, credibility and results so a newcomer cannot simply invest aggressively and catch up. Companies with this history have a substantial barrier to competitive entry.
Sec. 03 // Organic Growth
Sec. 03 // Organic Growth
Organic Growth
Diversified Functional Recruiting Areas
The firm is expected to show continued growth for the foreseeable future across all functional areas, including IT and Operations Management, Marketing, Executive Leadership, Administration, and Regulatory Affairs, driven by GoodHealth’s brand name recognition, digital marketing account acquisition strategy, client retention and further penetration of existing accounts.
Sec. 04 // Financial Performance
Sec. 04 // Financial Performance
Exceptional Financial Performance
And Profitability
GoodHealth has demonstrated a consistent revenue growth rate between 2018 – 2022 and projects strong continued growth primarily through additions to the recruiting team, driven by the efficacy of its digital marketing demand strategy, macro trends and industry tailwinds. The Company also generates a 44% EBITDA margin (2022), reflecting a cost-efficient delivery model which does not require traditional office space and a sales force. It expects to continue to expand EBITDA through operating leverage gained by bringing more recruiters to the GoodHealth platform
Sec. 05 // Cross Pollination Potential
Sec. 05 // Cross Pollination Potential
Immediate Cross Pollination Potential
Contract Staffing Opportunities
The Company routinely receives requests to provide contract staffing services, which it currently foregoes, owing to its focus on excelling in healthcare permanent placement services. This presents a diversified human capital buyer an immediate opportunity to expand its own account base through the Company’s current relationships.
Sec. 06 // Macro Trends
Sec. 06 // Macro Trends
Macro Trends Favor GoodHealth
Specialized Recruiting
GoodHealth’s business model is propelled by macro trends valuing spend on specialized recruiting due to increasing adoption of innovation and fewer regulatory constraints in healthcare. Accordingly, this will result in a foreseeable rise in demand for delivery of efficient and effective access to talent, i.e., specialized clinical providers, engineering and operations specialists, etc.
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Operations
Financial & Operating Overview
Revenue Growth
Over the course of 2018 – 2021, the Company has experienced sustained growth rates, driven primarily by the Company’s digital marketing demand generation system, which has validated predictable growth of incoming job requisition orders.
Account Diversification
The Company enjoys a diversified account base with the top customer representing 14% of revenues and each of the other ‘growing’ top 10 accounts representing less than 5%.
EBITA Growth
At 44% EBITDA, GoodHealth generates exceptional EBITDA performance.
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Digital First
Digital First Advantage
Requisitions
70% of the firm’s leads come from organic searches, which is not easily replicable. 5 years ago, it may have taken 2-3 years to replicate, whereas today it would take 5-7 years to replicate (even with substantial investment).
Organic traffic is expected to sustain at 2021/22 levels for the foreseeable future, fueling the firm’s requisition order flow and revenue performance.
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Staffing Expertise
Healthcare Recruiting
AREAS
of
EXPERTISE
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